Hotel review

Behind the Scenes of Hotel Review Sites: Four Things Hotels Can Do to Improve Their Ratings

Before booking their next stay, today’s traveler simply refers to their choice of hotel review sites to browse through a handful of reviews and photos from actual travelers. Travelers of all ages now routinely rely on the rapidly evolving user-generated content (UGC) model as one of the primary drivers of their peer-driven decision-making process. With […]